Website Redesign Essential steps to bring your business back on track
The Essential Step To Bring Your Business Back on Track
If you Google, there are more than 1.9 billion websites as of 2020. Out of these few have made their mark in the market like Facebook, Google, and Apple. While there are many struggling for top rank on SERP. (Search Engine Results Pages)
In a competitive world, it isn’t easy to maintain the top position and get noticed. Additionally, the regulations of search engines, current trends, algorithm updates and customer requirements make it even more challenging. An outdated website results in fewer conversions, low ROIs (Return on Investments), and ultimately decreases in sales. Therefore, You need to continuously update the site and make changes that engage customers. This is where a website redesign comes in.
Revamping your website to the current trends and the latest designs promise user engagement, top SERP rankings, high traffic, and much more. But, only when done rightly. Thus, you need to focus on the core points and identify the priorities. A lot of consideration goes into this. So, here we bring out some of the key factors you must look out for to redesign a website.
WEBSITE REDESIGN TIPS:
Best Practices for Website Revamp
NO To Complete Change: Many companies neglect the ‘old’ website design totally. But it’s a big mistake. The data and analytics from the old website or the one you currently have can benefit significantly. Analyze your old website and identify what was driving the traffic and what was hindering its performance.
Moreover, your customers might find it challenging to adapt to the new design. So, analyze the customer patterns. How do they interact with the website? What are the buying patterns? These insights will help you to redesign a website that will help not only current customers but also invite new viewers. Agencies specializing in web design in Ireland know how to translate the customer’s patterns to the new website design
Keeping it SEO Friendly: There is no denying that the design of the website significantly impacts SEO. An unoptimized website with lines of codes, large-size images, and rich media, increases the overall size of the website. This increases the load-up time, compelling the user to click on the cross button and jump to your competitor’s website. Thus, while designing the website, make sure it takes less load-up time and is optimized to reach the best performance. It should welcome your customers as soon as they click on it. Moreover, focus on local SEO and if you work internationally, then get help from agencies working on website design in Dublin or anywhere you want to do business.