A website redesign involves you revamping your site by altering and updating the visuals, structure, format, content, and navigation to increase conversion and enhance its performance.
Brands take up website redesigning for various reasons such as to attract more traffic, keep their website relevant according to the latest tech, or a part of the rebranding project. This is an important task which, when done right and aligned with your marketing goals, can boost your sales, amplify brand awareness, increase conversions, in short, help your business grow.
The technology and design trends are always evolving. What is relevant now might not be attractive enough for two years. When your competitors are striving to keep their website competitive and fresh, you might wonder when the right time to redesign your website is?
Well, there are various factors on which that depends, such as:
- Is it aligned with your goals or brand?
- Is it fast and functional?
- How is it performing?
- Do you have the budget for design and development?
- Does it follow the changes in the industry?