How to increase sales and conversion in E-commerce store?
Did you know that 21.8% of the World’s population buy online, in 2021, the number is expected to rise to over 2.14 billion? Setting up a simple e-commerce store is no more valid; users these days have such a short attention span and are browsing store after store within a minute.
Kamil Kuś · 2019-05-07T10:50:12 · 3 minute read
PLAN WELL BEFORE STARTING E-COMMERCE
Hello there, ????
Thank you for stopping by once again
This article will help you to understand the naming convention and strategy in the ecommerce business.
Did you know that 21.8% of the World’s population buy online, in 2021, the number is expected to rise to over 2.14 billion?
Setting up a simple e-commerce store is no more valid; users these days have such a short attention span and are browsing store after store within a minute.
But don’t be scared, we are here to give you some tips to increase your sales and reduce the costs of your e-commerce store.
After so many years of developing and designing e-commerce stores. We have found out those few marketing tactics that will help you and your business. And everyone seems to be missing.
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What are Personalized, Thank you Emails?
Personalized Thank you Emails will help you to gain back the lost sales as well as turning your visitors into revenue.
- Boost conversion rate:
Follow-up customers with personalized & automated emails based on their behaviours to motivate them to make purchases. - Increase customer loyalty:
Send recommended products, hottest items of the week, reward coupons to customers. - Increase retention rates:
Make slipping-away customers come back and buy again.
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What are Push Notifications?
Recover Cart Pusher will help you to send personalized push notifications to customers who have abandoned a cart right on their desktop and mobile. The app brings you the most powerful channel to re-engage your visitors and win back cart abandonment.
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What are Abandoned cart follow-ups?
Abandoned cart follows ups will bring back, slipping-away customers with products they truly want. Sales Return automatically reminds and engage with customers who haven’t come back for 30 days, to increase the retention rate.
BY CONNECTING DIRECTLY
WITH YOUR CUSTOMERS
YOU CAN IMPROVE SALES BY 30%
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What are Cross sales and Upsells?
Cross-sales and Upsells will empower you to suggest customers high-end alternatives or relevant products so you can easily increase average order value from all orders.
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What is Product Feed?
A product feed is an amazing tactic which you should always use in your online store. A product feed is mainly used to generate extra sales via your social media platforms such as Facebook, Instagram.
Product Feed can also be connected to Google Store where you could display all your products and increase potential sales.If you have found this article handy and useful,
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Kind Regards
Kamil | CK Website Design
Frequently asked questions
How can personalised emails support an e-commerce store?
Behaviour-based emails can remind a customer about an abandoned basket, confirm an order, recommend related products or invite a previous customer back. Use clear consent, relevant timing and useful content, then measure delivered messages, clicks and completed orders rather than assuming every follow-up creates a sale.
What is the difference between a cross-sell and an upsell?
A cross-sell suggests a complementary item, such as an accessory for a product already being considered. An upsell presents a higher-specification or larger option; both should be relevant, easy to dismiss and tested against customer behaviour so they do not make the buying journey harder.
How can an online shop reduce abandoned baskets?
Start by checking delivery costs, payment options, form length, account requirements, error messages and mobile usability. Clear product information and a trustworthy checkout can remove friction, while a consented reminder may recover some baskets; the right improvement should be identified from analytics and user feedback.
What is a product feed used for?
A product feed sends structured catalogue information such as titles, prices, availability and images to services that support product listings or advertising. Keep the feed accurate and aligned with the landing pages, because outdated stock or pricing can waste budget and damage customer trust.