Why is having a good SEO important in the year 2023?
SEO has long been essential for anyone who owns a website. Whether you’re someone looking to set up a website from scratch or you’re a web design agency with hundreds of different clients, everyone needs to know SEO.
Search engine optimization has evolved significantly over the years since its inception. What once worked for somebody trying to get their website in the top position on Google might not work now.
As the year 2022 comes to a close, there will be people out there questioning whether SEO will be important in the year 2023, and let me tell you, it’s more important than ever, and here’s why.
More Businesses Are Choosing to Set Up Online
COVID-19 had a massive effect on the world of business. Many company owners decided to scrap the idea of selling products from a physical store and choose to sell to a wider market online.
More businesses than ever before are selling their products online. Because there’s so much competition, online business owners need a perfect SEO strategy to beat their competitors.
It Boosts Your Website’s Credibility
If your website is one of the first to appear when someone searches for a keyword, it shows customers that you are a top website on that topic. Websites don’t land on the first page of Google by mistake. Search engines place credible websites there that they know will give users a solution.
It Gives Your Brand More Exposure
A website that ranks highly on search engines for highly searched keywords will eventually receive massive amounts of organic traffic from potential customers. With all that traffic, your brand gets exposed to thousands of people every day.
SEO Is an Important Way to Understand What Your Customers Want
SEO tells an online business owner what their customers need. This information can be found through various SEO tools, SERP analysis, Analytics data, and the “People Always Ask” section when you search for something on Google.
It Gives You a Competitive Edge Over Your Competitors
Websites that rank on the first page of Google get a lot more traffic than websites on the second or third page, which gives them a competitive advantage over their competitors. These websites will all have SEO as part of their business strategy.
It Improves Your Websites Usability
SEO is more than just being search engine friendly. Google considers hundreds of factors about your website to determine whether it is worthy of a top-page ranking, one of them being usability. If you provide your customers with a user-friendly website, they’ll spend more time on your pages, which boosts your rankings on search engines.
