Why Website Performance Matters in 2023?

 In News, website performance news

website performance 2019As an online business owner, you need to know that, a properly coded and functioning website is essential. Take the time to analyze your online business.

Over the past few years we have optimized a bunch of online businesses such as e-commerce, blogs, forums, and small websites, and thanks to our expertise, these businesses are now generating good income and are not worrying about performance issues.

We know that not everybody knows what website performance is, why it matters and why it is important to make sure that it is well set-up and works how it should. For that reason, we have created for you, the four main pillars of why performance matters, and what are the benefits of the high-performance website.



  • Website performance and optimization

Loads of businesses are focusing on the look and price of a website which is completely fine. But as a business, you also need to make sure that your website loads fast, and has no errors at the back-end. Which if missed or optimised will hurt your online presence. It will also decrease google ads or any advertisement investment.
Use the links below to measure your website performance.

Check your website performance with Google speed test    |    Check your website performance with Gtmetrix

  • How is CKdesign able to solve errors and your loading problems?

We always perform high detailed website security and website performance tests, which provide us with detailed performance analysis. Thanks to a comprehensive analysis by our highly trained developers and CMS specialists we are able to solve loading issues by implementing best performance optimisation solutions.

Clients who have contacted us, have been unaware of performance issues because most of the agencies and “so-called specialists” are focusing on a look and quick cash. But not CKwebsitedesign, we always take care of all our client’s online businesses. Making sure that any website loads quickly and error free.
If you are concerned about your website performance and you don’t know what to do, we are here to help you out.


  • How long does it take to optimise a website to reach the best performance possible?

At CKdesign we always put professionalism and time up front, so you can be sure that all optimisation will be of the highest standard. Our performance optimisation process takes between 3-5 working days.


If you are serious about your business you might already advertise on Google AdWords or on Social Media channels. When advertising, pay close attention to Google Analytics metrics. Make any necessary adjustments to improve results.

The main issue for businesses is bounce rate and website loading time, which are connected. By reducing loading time you can reduce your bounce rate. By reducing website loading time and bounce rate. You are making sure that your online advertising budget will be well spent. More investment is no longer necessary. Increasing the conversion (number of submitted forms or phone calls from your website). Will become a thing of the past.


According to recent research, a visitor expects a website to load within 4 seconds or less, or they will quickly bounce off a page if it doesn’t load promptly, and it has a downright devastating effect on conversion rates too.


  1. Website to be mobile friendly, test your website now.

    If you are not paying attention to mobile design you are losing big time!
    As mobile devices are so accessible. Most of your website’s visitors will reach your website via mobile phone or tablets. If your website is not mobile friendly and well optimised for performance you can lose around 40% of traffic.

  2. Performance problems which needs fixing as much as possible.

    It is essential for your online business to be performance optimised and designed. Below, we have listed especially for you, a list of elements which are required by Google to be solved. We have also added a short simple description for you to understand what they are.

  • Eliminate render-blocking JavaScript and CSS in above-the-fold content.
    As your website can have a number of libraries with a code used for extra functionality or styling they all should be delivered from one file. Reduction of files/code libraries delivered from many places will help browsers to load your website in a shorter time.
  • Prioritise visible content.
    Pay attention to which content loads first. Content which should be loaded first, should be the one which your customers will see first, for example, a top bar, or a navigation menu.
  • Enable compression.
    Compress all of your website resources. Thanks to compression your website will weigh much less and will help your customers to load your website quicker.
  • Leverage browser caching.
    Enable browser autosave, which will make it possible for your website to load much quicker.
  • Optimise images.
    Reduce the size of your images. Make sure that whoever is designing/developing your website for you, uses best practices to reduce image sizes and keeps them HQ.
  • Avoid landing page redirects.
    Keep simple links to your landing pages and avoid redirecting traffic from old landing pages.
  • Minify CSS.
    Compress CSS (Cascading Style Sheets) files which are responsible for styling your website to a single file.
  • Minify HTML.
    Remove empty spaces from HTML (Hypertext Markup Language)
  • Minify JavaScript.
    Compress JavaScript files which are responsible for the functionality of your website to a single file.
  • Reduce server response time.
    By solving most of the problems listed above you should be able to reduce server response time.  You should start paying attention to your hosting provider(the place where your website and emails are kept) if your server response time is still high.
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