A route into local listings
The project centred the directory around finding businesses and the services they list.
IrishDirectory was the original WordPress version of Huubr, built for a client in 2024. See how it helped Irish businesses find and manage local listings.

IrishDirectory was the original WordPress version of what became Huubr. Built for a client, it helped Irish businesses establish an online presence and made their services easier for people to find.
The brief called for a clear, mobile-friendly route through business search, detailed listings and profiles, with a straightforward way for businesses to register, publish information and bring their reviews together.
The directory was organised around the tasks on both sides of a local search: visitors needed a clear way to explore business listings, while business owners needed an accessible route to create and manage their presence.
Business profile pages brought each listing into focus. The project also included mobile-friendly dashboards, review imports and integrations for business sign-in and location discovery.
This case study covers IrishDirectory, the original WordPress version of the product built for a client. Huubr is its newer, rebuilt version.
CK Website Design now owns and operates Huubr as a custom platform. The features shown here belong to the earlier IrishDirectory version; see the Huubr case study for what the product does today.
The documented work focuses on the directory, business listings and the publishing tools created for the client.
The project centred the directory around finding businesses and the services they list.
Individual listing and profile pages give visitors more context about each business.
The client directory was built as a WordPress website, with business registration and profile-management journeys.
The IrishDirectory project brought design, development, user journeys and search foundations together around the needs of the business.
Custom WordPress business directory
Business search and listing pages
Individual business profiles
Mobile-friendly registration and management journeys
Review importing and business-account integrations
Google Maps location integration
Local, technical and on-page SEO foundations
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