facility qualification
The progressive form moves from six icon-led solution choices to vending type, industry and headcount, then collects contact details only after the requirement is clear.
Turn vending expertise
into a clearer sales journey.
A complete redesign that transformed QuickSnack into QS Vending, with a professional B2B presence, a machine-led smart catalogue and focused enquiry journeys for workplaces across Ireland.
B2B website redesign01
5/5
Michael K · Google
01 / The transformation
A new digital identity.
A stronger route to enquiry.
QuickSnack needed more than a visual update. The project created a new online presence as QS Vending and repositioned the website as a B2B sales tool for modern vending, coffee and fresh-food solutions.
The new structure had to connect machine specifications with the needs of offices, hotels, gyms, healthcare facilities and other workplaces. Each key product needed a dedicated landing page and enquiry route, supported by clear technology, sustainability and service information.
Core objectiveCatalogue to enquiryRebrand / Smart catalogue / Lead generation
02 / See the website
Explore the new
QS Vending experience.
03 / Design and development
Built to qualify.
Designed to help buyers choose.
The website turns a complex product range into practical routes for buyers, then qualifies each enquiry before it reaches the QS Vending team.
dual discovery paths
Five machine types and five industry journeys let buyers enter by what they need or by the kind of facility they manage, with both routes leading to relevant solutions.
custom SVG icons
A bespoke icon library explains machine capacity, efficiency, flexibility, cooling, cloud connectivity and the choices used throughout the qualification journey.
04 / Website and Google Ads results
35 enquiries in 90 days.
A clearer route to new business.
Website form record analysis, 9 October 2026. These enquiries came from a redesigned website and a managed Google Ads campaign running together. We are not claiming the redesign alone produced them. Test submissions and unverified records are excluded. These are website enquiries, not confirmed sales. The form records do not identify every enquiry as coming from an ad.
enquiries in the latest 90-day period
10 July to 8 October 2026
enquiries across the full period
28 May to 8 October 2026
quote requests / product enquiries
These add up to 46 enquiries across 28 May to 8 October 2026, not just the latest 90-day period.
05 / Earlier Google Ads review
People saw the ads.
And clicked through to the website.
These Google Ads figures cover 18 May to 18 August 2026. They are from an earlier report, not the newer enquiry period above.
times the ads were shown
Across the Search and Performance Max campaigns during 18 May to 18 August 2026.
clicks on the ads
Clicks recorded during 18 May to 18 August 2026. Clicks are not the same as enquiries.
share of available search ad appearances
QS Vending received 36.30% of its estimated available search ad appearances, the highest share among 13 advertisers in this earlier report.
06 / What we created
A smart B2B catalogue.
Built to support decisions.
The finished QS Vending presence combines a bespoke visual system, progressive qualification, machine and industry discovery paths, buyer-focused product language and objection-led content.
01
QuickSnack to QS Vending digital transformation
02
Bespoke UI and UX designed in Figma
03
Three-step facility qualification form
04
Five machine and five industry discovery paths
05
Around 25 custom SVG icons
06
Machine specifications translated into buyer language
07
Twenty-two objection-led FAQs across four groups
08
Four hero propositions with dedicated benefits and calls to action
Client review
What QS Vending says about the redesign
5/5
“Exceptional work from start to finish. The team turned our vision into a clean, modern, and high-performing website. Couldn't ask for a better partner!”
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eCommerce Design · Website Design