Make local service discovery easier to act on.

Built and operated by CK Website Design

Huubr is CK Website Design's own platform. It evolved from IrishDirectory, a WordPress directory CK Website Design built for a client in 2024, and now runs in production as a national business platform for Ireland.

Because CK Website Design owns and operates Huubr, prospective platform clients can see its administration, data model and technical decisions without client confidentiality restrictions.

Beyond a directory

Huubr is designed around how people describe needs, compare services and contact local providers. It connects conversational discovery, structured business and service data, location-aware search, profiles, bookings, enquiries, vouchers and portfolios.

AI connected to the whole platform.

Huubr combines conversational AI with structured business information and location-aware search. It helps customers find relevant providers while giving Irish business owners tools to create and manage their online presence.

Ask Huubr: discovery through conversation

Customers describe what they need in everyday language instead of working through complicated categories and filters. Ask Huubr helps them discover a business or a specific service, refine results and move towards a useful next step.

Context that continues across questions

The conversation retains the customer’s needs, location, willingness to travel, preferences and requirements. It also distinguishes a search for a business from a search for a particular service, so follow-up questions build on the information already shared.

Business setup assisted by existing website information

Business owners can provide their website so Huubr can help extract and organise descriptions, contact information, services, social links, images and frequently asked questions. This reduces manual entry when creating a complete business profile.

Content tools with the owner in control

AI can generate and improve business descriptions, service descriptions, FAQs, marketing content and search-friendly profile copy. Business owners can review and edit that content before publishing it.

Enquiries connected to relevant services

Huubr’s AI can help interpret a customer enquiry, identify what the customer needs and connect the request with an appropriate business or service. It supports the journey from discovery to contacting a provider.

More than a separate chatbot.

Huubr’s AI works with the platform’s actual business, service, category, pricing, availability and location data. That connection supports practical actions: refining a location, comparing relevant options, opening a business profile, contacting a provider and continuing towards an enquiry or booking.

A foundation for further workflows.

Interpreting enquiries creates a foundation for more advanced AI-assisted guided quotations, bookings, deposits and automated customer support. These are potential extensions, not claims that all of those AI workflows have been delivered.

Huubr uses AI to shorten the distance between a customer expressing a need and a local business receiving a genuine opportunity.

What CK Website Design operates

Services: Product Strategy, Custom Design, Platform Development, Ongoing Operation.

Platforms: Figma, Custom Web Platform.

Project presentation

This case study presents CK Website Design's own live Huubr platform.