conversational business discovery
People can describe what they need in everyday language while the platform considers location, preferences and follow-up answers.
Make local service discovery
easier to act on.
An Irish business listing and marketing platform combining searchable profiles, conversational AI, location-aware discovery and owner-controlled content tools. Designed, built and operated by CK Website Design.
CK Website Design own platform01
5/5
IrishDirectory client, predecessor to Huubr · Trustpilot
Built and operated by CK Website Design.
Huubr is our own listing and marketing platform. It evolved from IrishDirectory, a WordPress directory we built for a client in 2024, and now runs in production for businesses across Ireland.
Every decision is one we have to live with, including scaling, moderation, data quality, uptime and the cost of getting the architecture wrong.
Because we own the platform, we can walk prospective clients through its administration, data model and technical decisions without client confidentiality restrictions.
01 / The evolution
Beyond a directory.
Built for real action.
The project began as IrishDirectory, a WordPress directory CK Website Design built for a client in 2024. Huubr is the next stage: a fully custom listing and marketing platform designed around how people describe needs, compare services and contact local providers.
We applied what we learned from operating the first version, including where the data model became restrictive, where users left the search journey and what business owners would realistically maintain. Huubr was rebuilt as more than a directory of names: businesses can manage listings, services and marketing content in one place.
For businesses, Huubr brings discovery, professional profiles, individual services, bookings, enquiries, vouchers, portfolios and engagement insights into one connected system built specifically for Ireland.
Platform transitionIrishDirectory to HuubrWordPress directory / Custom listing and marketing platform
02 / See the platform
Explore the custom
Huubr experience.
AI integration
AI connected to the whole platform.
Huubr is a listing and marketing platform that combines conversational AI with structured business information and location-aware search. It helps customers find relevant providers while giving Irish business owners tools to manage listings and create owner-reviewed marketing content.
Ask Huubr: discovery through conversation
Customers describe what they need in everyday language instead of working through complicated categories and filters. Ask Huubr helps them discover a business or a specific service, refine results and move towards a useful next step.
Context that continues across questions
The conversation retains the customer’s needs, location, willingness to travel, preferences and requirements. It also distinguishes a search for a business from a search for a particular service, so follow-up questions build on the information already shared.
Business setup assisted by existing website information
Business owners can provide their website so Huubr can help extract and organise descriptions, contact information, services, social links, images and frequently asked questions. This reduces manual entry when creating a complete business profile.
Content tools with the owner in control
AI can generate and improve business descriptions, service descriptions, FAQs, marketing content and search-friendly profile copy. Business owners can review and edit that content before publishing it.
Enquiries connected to relevant services
Huubr’s AI can help interpret a customer enquiry, identify what the customer needs and connect the request with an appropriate business or service. It supports the journey from discovery to contacting a provider.
More than a separate chatbot.
Huubr’s AI works with the platform’s actual business, service, category, pricing, availability and location data. That connection supports practical actions: refining a location, comparing relevant options, opening a business profile, contacting a provider and continuing towards an enquiry or booking.
A foundation for further workflows.
Interpreting enquiries creates a foundation for more advanced AI-assisted guided quotations, bookings, deposits and automated customer support. These are potential extensions, not claims that all of those AI workflows have been delivered.
Huubr uses AI to shorten the distance between a customer expressing a need and a local business receiving a genuine opportunity.
03 / What makes it different
Local discovery,
with useful context.
Huubr combines conversational assistance with structured business, service and location data so recommendations can lead to practical next steps.
business and service discovery
Business Hub supports company search while Services Hub helps customers find a specific service, price, availability or booking option.
location-aware local results
Users can search nationally, choose a city or county, or confirm their location and adjust the radius for genuine nearby discovery.
04 / What we operate
AI throughout.
Businesses still in control.
Huubr uses AI to reduce effort, organise business information and improve discovery while keeping owners in control of what is reviewed and published.
01
Ask Huubr conversational business and service discovery
02
Context retained across location, travel distance and preference questions
03
Business Hub and Services Hub search experiences
04
Location-aware city, county and Near Me results
05
Website-assisted setup for descriptions, contacts, services, social links, images and FAQs
06
AI descriptions, FAQs and marketing copy with owner review before publishing
07
Enquiry interpretation connected to relevant businesses and services
08
Structured service pricing, availability, bookings and enquiries
09
Portfolios, reviews, vouchers and special offers
10
Business engagement insights and management tools
Client reviewFeedback from the client build
Feedback from the client build
that preceded Huubr
This verified Trustpilot review was left by the IrishDirectory client after CK Website Design built the original platform in 2024. Huubr, the platform shown on this page, is CK Website Design's own.
5/5
“We would like to say a massive thank you to all the CK Website Design team for such an amazing project experience. Our platform looks amazing all thanks to you. We have hired CK Website Design to create a new digital platform for our business. Kamil and his team helped us to improve loading time and are always there for us. Thank you.”
Ready for your next project?
Elevate your customers’ digital experience.
Talk to CK Website Design about a custom platform built around your customers and business goals. Because Huubr is ours, we can walk you through the administration, data model and decisions behind it.
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