5 MAIN QUESTIONS BEFORE STARTING A ONLINE WEBSITE DESIGN PROJECT
As a business, you need to know that in the last 3-5 years most businesses sales are getting generated online, so it doesn’t matter if you are a start-up or a business which has existed for a number of years. You need to get online as you are losing potential customers by ignoring the online world.
Before putting your business online you should first plan your project and answer the following 5 questions.
WHAT IS YOUR MAIN AUDIENCE/CUSTOMERS?
Around 80% of businesses fail online because they are targeting the wrong audience or their message is not clear from the very start, so make sure that you know what kind of people you are aiming for.
WHAT ARE YOUR TOP 5 SELLING PRODUCTS/SERVICES?
Narrow all of your services to a top 5, and this will help your clients reduce their browsing time and help them to find what they are looking for much quicker.
WHAT NEEDS OF YOUR CLIENTS ARE YOU AS A BUSINESS SOLVING?
List the main needs, problems, pain points of your clients and answer how you as a business are solving these pain points for them.
Thanks to this practice you will be able to reach your clients much easier by showing them that you understand them as a client.
WHAT MAKES YOU DIFFERENT FROM YOUR COMPETITORS & WHY SHOULD YOUR POTENTIAL CUSTOMERS CHOOSE YOU?
I think this question is one of the hardest for business owners to answer, so make sure you take some time on this one as the answer can be used as a fundamental to build your online presence as a business. What makes you different from your competitors and business and why should your potential customers choose you?
WHAT DRIVES YOU AND YOUR BUSINESS FORWARD?
Most of the online users are looking for the information on your “About Us” page where you can present your passion and commitment to what you do. Remember who you are creating your website for! Remember your website is your online tool/product which should be created for your clients, and all the information and the way they are placed should help them to find the information that they are looking for, and make sure that you can engage with them via a live chat option.
So make sure you have a good website design team on board, who will understand and research your audience and create exactly what they are looking for.
CKdesign is a website design and development company, and we know that in order to be successful on the internet, you need to focus on marketing your website and not a flashy design. Your design should not just be focused on bringing users, but also getting them to the right place once they reach your homepage.
– So-called specialists
Be careful while looking for so-called “specialists”. Check their qualifications and previous projects and make sure to ask them these questions below:
– How long are they in business?
– How can they help your business?
– Who are some of their clients?
The essential knowledge that whoever designs a website for you should know are:
– Know 3-4 essential programming languages (HML5, Bootstrap, CSS, and JQuery),
– Understand SEO,
– Understand how to “Design for Success”.
While hiring professionals you make sure that:
– Your money won’t be wasted.
– They will be there for you when you need them.
– Your project will be finished on time.
– They will help & guide you through all aspects of the project.
– They will create High-Quality Code.
– Your website will go up the ranks fairly quickly.